Social Media

Social Media

Connect meaningfully. Engage authentically.

Your audience is already on social media. The real question is: are they connecting with you?

For purpose-driven organizations, posting regularly or running ads isn’t enough. You need a strategy that helps people understand who you are, why your work matters, and why they should trust it.

We help you show up with clarity, consistency, and purpose. With the right mix of storytelling, engagement, accessibility, and governance, your social channels will build real connection, support stakeholders, and strengthen trust over time.

Because in a crowded, automated feed, people respond to what feels real.

A group of people working collaboratively at a desk with their laptops, pens, notebooks, iPads, and coffee cups.

Our Core Social Media Services

A thoughtful, consistent approach designed to help your brand show up clearly, meaningfully, and build lasting engagement.

Each element works together to create a cohesive, aligned presence so your message is not only seen, but felt and remembered.

Want to strengthen how your brand shows up online?

A group of people working collaboratively at a desk with their laptops, pens, notebooks, iPads, and coffee cups.

The IBD Approach: Beyond the Screen

Managing social media for national brands, government bodies, and ESG teams requires a specialized touch. We utilize our proprietary frameworks to ensure your social presence is a defensible asset:

  • Complex Stakeholder Management: Content and messaging are developed with alignment in mind while supporting internal teams, partners, and approval processes without losing clarity or momentum.
  • Seamlessly Bilingual: Consistent, culturally aware strategy and execution across English and French, ensuring your message connects meaningfully across Canada.
  • Built-In Accessibility: Every post, visual, and video is developed with accessibility standards in mind (AODA/WCAG), ensuring your content is inclusive and usable by all.

Frequently Asked Questions

Let’s turn your social channels from ‘we should post something’ into ‘this is working.’ Contact us to get started!

Land Acknowledgement

We would like to honour the land that we are on, which has been the site of human activity since time immemorial. Innovate By Day’s head office is located on the traditional territories of the Huron-Wendat, Anishinabeg, the Chippewa, the Haudenosaunee Confederacy and most recently, The Mississaugas of the Credit River First Nations. Ontario is covered by 46 treaties and other agreements and is home to many Indigenous Nations from across Turtle Island, including the Inuit and the Metis. These treaties and other agreements, including the One Dish with One Spoon Wampum Belt Covenant, are agreements to peaceably share and care for the land and its resources. Other Indigenous Nations, Europeans, and newcomers were invited into this covenant in the spirit of respect, peace, and friendship. We are all Treaty people. Many of us have come here as settlers, immigrants, newcomers in this generation or generations past. We are mindful of broken covenants and we strive to make this right, with the land and with each other.

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