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Purpose-Driven Digital Marketing, Strategy & Storytelling Agency

We are a bilingual, woman-owned, purpose-driven digital agency and a certified diverse supplier, serving clients since 2010.

The Storytellers That Storytellers Hire

In an era of synthetic noise, trust matters more than ever. A great story only matters if people believe it. As Architects of Trust, we turn complex mandates into stories people connect with, combining emotional impact with accuracy, clarity, technical precision, and a creative strategy.

A woman in glasses and a dark purple shirt standing with a wide smile by the doorframe of the Innovate By Day office, indicated by the large orange Innovate by Day logo on the window to the right of her. She is offering a warm welcoming energy to the office.

Featured Strategic Services

Focused services designed to help purpose-driven organizations strengthen visibility, improve discoverability, and turn digital presence into measurable impact.

Google Ad Grants

Unlock up to $120,000 USD annually in free advertising. Don't just run ads; turn your mission into measurable momentum. We use the Google Ad Grant to scale your donor acquisition, amplify your advocacy, and convert passive viewers into active advocates and stakeholders.

 

Digital Presence Optimization

Your organization has evolved. We help ensure your website, messaging, social channels, and search presence evolve with it, strengthening how you are perceived, discovered, and remembered online.

 

Google Ad Grants: Unlock up to $120,000 USD annually in free advertising. Don't just run ads; turn your mission into measurable momentum. We use the Google Ad Grant to scale your donor acquisition, amplify your advocacy, and convert passive viewers into active advocates and stakeholders.

Digital Presence Optimization: Your organization has evolved. We help ensure your website, messaging, social channels, and search presence evolve with it, strengthening how you are perceived, discovered, and remembered online.

Core Services

Purpose-Driven Digital Content & Strategy

We combine award-winning filmmaking experience, hands-on production expertise, and human-centric content creation with a data-driven approach to execute multi-platform strategies and campaigns that cut through the noise.

Social Media

Platform optimization, editorial planning, platform-specific content creation, scheduling, community engagement, social listening, and performance reporting.

 

Web Design & Development

Visually stunning, designed with the user journey at its heart, all AODA/WCAG-compliant, and multilingual web experiences.

 

Digital Strategy & Marketing

Bespoke, data-driven audience development, digital presence optimization, and strategic positioning.

 

Video Production & Digital Content

From broadcast-quality documentary-style storytelling to sizzle reels and accessible social video.

 

Paid Media & Digital Advertising

Strategic SEM, media buying, optimized content and targeted campaigns to amplify your reach and engagement.

Trusted by Leading Voices

Rogers Logo
Telefilm Canada Logo
imagineNative Logo
Fonds Bell Logo
Global Television Network Logo
aptn Logo
Just for Laughs Logo
CityTV logo
encore Logo
Bell Media Logo
corus Logo
eOne Logo
Nickelodeon Logo
Netflix Logo
NBC Universal Logo
American Broadcasting Company (abc) Logo
CBC Logo
Ontario Creates Logo

Trust Is the Standard

Strategy, storytelling, and execution built for impact

  • Who we serve: Government, CSR and ESG, cultural, entertainment, purpose-driven organizations, and social enterprises.
  • Known for: Trust-first storytelling and compliance-led strategy with a creative vision.
  • What we deliver: Strategy, digital content, websites, and paid ad campaigns.
  • What makes us different: Verified Human standard, bilingual execution, accessibility-first approach, and creative strategies.

You’re in the right place if:

  • Your work involves multiple stakeholders, and alignment isn’t optional.
  • What you put into the world carries weight, and it needs to be handled with care.
  • Your message needs to resonate deeply and meet real-world standards.
  • You’ve outgrown surface-level marketing, and you need a digital presence that actually reflects your organization's maturity and credibility.

Strategic Stewardship for Brands Seeking Impact

We specialize in serving the corporate, cultural, governmental, and not-for-profit industries. We thrive in high-stakes environments with multiple stakeholders, delivering results that validate your mission with verified proof.

  • Government & Cultural Organizations: Navigating complex stakeholder approvals and discoverability with thoughtful strategy, clear alignment, and built-in compliance.
  • Corporate CSR & ESG: Ensuring your sustainability and diversity promises are felt, credible, and backed by real impact.
  • Not-for-Profits & Social Enterprises: Crafting powerful narratives that drive discoverability, community building, donations, advocacy, and measurable momentum.
A group of people standing in a circle with their hands stacked on top of each other as a sign of teamwork.
A woman in glasses and a dark purple shirt standing with a wide smile by the doorframe of the Innovate By Day office, indicated by the large orange Innovate by Day logo on the window to the right of her. She is offering a warm welcoming energy to the office.

Soul in a Synthetic World

We believe in the Verified Human standard. While others use technology to replace creativity, we use it to protect yours. Every campaign we deliver is grounded in real people, real stories, and a thoughtful approach to how your message is created, shared, and experienced:

  • Fiercely Inclusive: GBA+ certified, ensuring your message is culturally nuanced.
  • Technically Accessible: Fully AODA and WCAG compliant, ensuring your message and websites are inclusive, user-friendly, and built for everyone.
  • Seamlessly Bilingual: Expert strategy and execution in both English and French to engage across Canada's diverse landscape.
  • Strategically Connected: Bringing in Google Ad partners, cultural community experts, subject matter experts, and trusted specialists to ensure every project is informed, strategic, and built for impact.

What Our Clients Say

About Deb & Our Team

VC Crapsi-Krisiuk she/her they/them

Associate Director of Operations & Marketing

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VC Crapsi-Krisiuk she/her they/them

Associate Director of Operations & Marketing

VC leads with calm confidence, sharp instincts, and a colour-coded spreadsheet. With over a decade of experience in strategic marketing and project leadership, they joined IBD in 2022 and quickly became the operational force behind big ideas, complex teams, and the kind of organized chaos they secretly love. Equal parts problem-solver, dog lover, and professional wrangler, VC knows how to spot opportunities, keep momentum moving, and make meaningful work happen. Off the clock, VC is all about making meaningful things happen and bringing both heart and hustle as a core volunteer for Save Our Scruff, helping rescue pups find their forever homes.

Joe Parente he/him

Senior Video Editor & Creative Producer

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Joe Parente he/him

Senior Video Editor & Creative Producer

Every elite creative team needs a brilliant visionary who possesses a unique edge, and ours is Joe. Since 2017, Joe’s award-winning shooting and editing skills have been in high demand across our most complex client work. His obsession with cinematic detail and pacing makes him the perfect editor to ensure your narrative is flawlessly executed and deeply compelling. Outside the editing suite, Joe is a skilled musician with a massive vinyl and film collection, and he remains our resident expert on horror, music, and the colour black.

Deb Day She/her/elle

CEO & Chief Strategist

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Deb Day She/her/elle

CEO & Chief Strategist

Deb is the founder, President, and Chief Strategist of Innovate By Day. As a marketing strategist with a long history serving the entertainment and cultural industries, Deb is known as “the storyteller that the storytellers hire” to build their brands. Deb leverages her experience to lead teams that create effective social media strategies and engaging video content for brands, companies, broadcasters, not-for-profit, and public sector organizations. Deb works with media networks, executives, and business owners to accelerate their ideas and shape their narratives in the digital space.

Xiangxu Teng She/her

Web Developer

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Xiangxu Teng She/her

Web Developer

Xiangxu is a developer with years of experience building dynamic, user-friendly websites. Detail-oriented, patient, and resourceful, she has a talent for turning complex ideas into clean, practical solutions that actually work. Whether she’s debugging tricky code or improving user experiences, Xiangxu brings both technical expertise and positivity to every project.
Outside of work, she’s usually adventuring through Azeroth as a longtime World of Warcraft fan, relaxing in Stardew Valley, or enjoying a Tim Hortons tea with something funny to watch. Cozy games, comedy, and good snacks are pretty much her perfect way to recharge.

Sharmin Oomatia she/her

Web Developer

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Sharmin Oomatia she/her

Web Developer

A true web wizard, Sharmin brings over four years of specialized experience crafting robust WordPress and Shopify platforms to the team. With a Bachelor of Computer Applications and education in UX Design, she masterfully blends great technical skills with a creative design flair. Sharmin ensures our clients’ websites are not just visually stunning but functionally secure and optimized for performance. Fluent in English, Hindi, and Gujarati—as well as JavaScript, PHP, HTML, and CSS—she builds seamless multilingual sites and tackles every complex development challenge with a bright smile.

Doug Benn he/him

Associate Director of Content & Video Production

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Doug Benn he/him

Associate Director of Content & Video Production

No IBD video project is complete without Doug’s care and strategic oversight. As an award-winning videographer and director, he keeps integrity and authenticity at the absolute forefront of his work. He is instrumental in delivering our documentary-style storytelling, ensuring every piece of content is emotionally resonant and perfectly aligned with our clients’ needs. Since 2016, his thoughtful leadership, creativity, and fantastic sense of humour have elevated our team dynamic in the best ways possible. He’s also a massive fan of musical theatre and cats.

Torin Stefanson he/him

Director of Finance & Production

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Torin Stefanson he/him

Director of Finance & Production

Filmmaker, writer, director, tabletop game creator, and mobile app designer, Torin is a polymath of digital innovation. Since joining IBD in 2015, Torin has grown from our Head of Production to Director of Finance & Production. He is the vital link between creative ambition and financial reality, ensuring complex projects are delivered on time, on budget, and fully compliant. Whether navigating old-school production techniques or new-school tech advancements, Torin’s problem-solving skills are unmatched. He is our Saskatoon-based digital innovator and a deeply trusted leader who keeps the agency thriving.

Laurie-Anne Villeneuve she/her/elle

Bilingual Project Manager

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Laurie-Anne Villeneuve she/her/elle

Bilingual Project Manager

When it comes to executing seamless, national campaigns, nobody handles bilingual project management better than Laurie-Anne. Since 2023, she has expertly managed all bilingual IBD projects, ensuring our storytelling remains culturally nuanced, legally compliant, and impactful across both English and French markets. Laurie-Anne regularly impresses us with her agility, graphic design skills, and unmatched customer service. She provides our clients with invaluable strategic insights into Canada’s francophone culture, supports our coast-to-coast business development, and keeps the team laughing with her hilarious jokes. Merveilleuse!

Sharon McDonald She/her

Digital & Social Media Specialist

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Sharon McDonald She/her

Digital & Social Media Specialist

With nearly a decade of specialized experience in digital strategy and storytelling, Sharon is the driving force behind our clients’ community engagement. She doesn’t just manage platforms; she brings purpose-led brand voices to life with absolute clarity, creativity, and strategic intention. Known for her razor-sharp, audience-first mindset, Sharon excels at translating highly complex organizational ideas into compelling, authentic narratives that drive measurable momentum. When she isn’t executing flawless campaigns, Sharon is usually exploring local farms, whipping up plant-based meals, or recharging near the water with her beloved fur babies, who also proudly serve as her highly demanding, unofficial co-workers.

Calvin Winter he/him

Web Team Lead & Senior Full Stack Developer

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Calvin Winter he/him

Web Team Lead & Senior Full Stack Developer

An incredibly talented web developer and coding master, Calvin has been a cornerstone of the IBD team since 2017. He specializes in turning complex digital requirements into seamless, secure, and highly accessible website experiences. No architecture is too big or codebase too long for this multi-talented digital storyteller. Calvin makes the technical backend look easy, translating complex tech terms into clear, actionable strategies for our clients. When he isn’t engineering flawlessly structured websites, this all-around great guy can be found enjoying nature or cheering on his favourite hockey team.

Frequently Asked Questions

Ready to build a defensible digital asset? Contact our team today to discuss your mandate.