Don’t just run ads. Turn your mission into measurable momentum.
We combine technical expertise with human-centred strategy. We use the Google Ad Grant to scale your donor acquisition, amplify your advocacy, and convert passive viewers into active advocates and stakeholders.
Strategic Ad Management
Eligible organizations receive up to $10,000 USD per month in free Google Search advertising. We help ensure your message not only reaches audiences but resonates with the people who matter most, without draining your existing marketing budget.
Continuous Visibility
Maintain a consistent search presence year-round with an “always-on” strategy that keeps your organization visible when audiences are actively searching.
Budget Reallocation
We partner with ambitious, purpose-driven organizations to strategically manage and optimize their Ad Grant campaigns, freeing up your internal teams to focus on your core mandate.
Grant Readiness
Traffic without trust is a wasted opportunity.
Driving thousands of new visitors to an outdated website won’t generate the momentum you need. Before we turn on your ads, we conduct a Grant Readiness Verification to ensure your digital footprint is equipped to capture and convert your new audience.
If we determine your current site cannot support the campaign, we will architect a custom plan to build and optimize dedicated landing pages before your ads go live.
Protecting Your Grant
Google Ad Grants come with strict technical requirements. One missed compliance benchmark can suspend your account. We monitor it daily so that never happens.
Search Ads Only
Google Ad Grants are limited to text-based ads on Google Search. Display, Video, Shopping, and Performance Max (PMax) campaigns are not permitted.
The 5% CTR Requirement
Accounts must maintain a minimum 5% click-through rate (CTR) across the account to remain compliant and avoid suspension.
Domain Restrictions
All ads must direct traffic to your organization’s approved primary website domain.
Donation Exception
Google permits links to approved third-party donation platforms (such as CanadaHelps) to support seamless fundraising experiences.
Our Methodology
A three-phase approach designed to move from technical setup to long-term performance management and optimization.
Weeks 1–4
Discovery & Setup
- Goodstack / TechSoup verification
- GA4 conversion infrastructure setup
- Keyword and audience archetype development
- Development of 3–5 core search campaigns
- Grant Readiness Verification*
Months 1–3
Launch & Calibration
- Low-risk, off-peak activation
- Ad writing
- Analytics monitoring and calibration
- Daily CTR compliance monitoring
- Keyword refinement and bid management
- Account health calibration
Months 4+
Optimization
- Continuous A/B message testing
- Seasonal audience expansion
- Monthly performance reporting
- Long-term strategy evolution
- Quarterly strategic reviews
Investment Schedule
Your Year 1 strategic investment, phase by phase.
Phase 1
Discovery
$3,000
Initial infrastructure, Grant Readiness Verification, and technical setup required to secure and prepare the grant account.
Phase 2
Launch
$1,500/mo
Hands-on calibration and active management focused on achieving compliance benchmarks and establishing account stability.
Phase 3
Ongoing Optimization
$1,250/mo
Continuous management, reporting, testing, and strategic optimization designed to scale long-term impact.
Year 1 Total Investment
$18,750
Year 1 Total Outcome
$120,000 USD
If your current website needs updates before we can safely launch campaigns, we’ll scope a separate plan. No surprises.
Why Innovate By Day
We have managed Google Ad Grant accounts for non-profits and civic organizations across Canada and the United States since 2017.
Let’s find out if your organization is a fit.
We take on a limited number of new grant clients each quarter.
Book a Free 30-Minute Strategy CallNo commitment. No hard sell. Just clarity on whether this is right for you.
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